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The holy grail for any CMO looking for their next gig is to find the perfect combination of addressable market, market timing, company, and product. That’s why I am so excited to be joining the team at Rancher Labs, the leader in container management software. Let’s look at all the variables.
The market for containers is conservatively HUGE! What’s a container? A container is a standard unit of software that packages up code and all associated dependencies enabling an application to run quickly and reliably from one computing environment to another. For example, development teams are using containers to package entire applications and move them to the cloud without the need to make any code changes. Another example, containers make it easier to build workflows for modern applications that run between on-premises and cloud environments.
While containers are a good way to bundle and run your applications, you also need to manage the containers that run the applications. That’s where Kubernetes comes in. Kubernetes is an open source container orchestration engine for automating deployment, scaling, and management of containerized applications. Recent research indicates that approximately 40% of enterprises are running Kubernetes in production today, but in less than three years that number will increase to more than 84%!
As infrastructure increasingly moves to multi-cloud (e.g. on-premises, AWS, GCP, Azure) and enterprise applications become more complex, development and IT operations teams need an effective way to manage Kubernetes at scale.
Therein lies the opportunity!
If you don’t know already, Rancher Labs builds innovative, open source software for enterprises leveraging containers to deliver Kubernetes-as-a-Service. Rancher was founded by a group of cloud and open source thought leaders who have already made their mark at places like Cloud.com, Citrix, and GoDaddy. They foresaw the need and created our flagship Rancher platform, which allows users to easily manage all aspects of running Kubernetes in production, on any infrastructure across the data center, cloud, branch offices and the network edge.
Unlike solutions from competitors like Red Hat and Pivotal, our solution delivers the ideal balance of flexibility and control, including:
Addressable market? Check! Market timing? Check! Company? Check! Product? Check!
It doesn’t get any better than that!
While I am privileged to join Rancher, I am merely one small cog in the big wheel of their momentum. Check out what’s happened since the start of 2019 alone:
You can read all about our momentum here, or to learn more, jump to www.rancher.com.
#RunKubernetesEverywhere!